Butterbeer 25th Anniversary Celebration

Celebrate the 25th anniversary of this legendary flavor

with a season dedicated entirely to its magic.

The festivities unfold from March 1st through May 31st,

offering more enchantment than ever before.

Discover exclusive, limited-edition treats

and collect special merchandise inspired by the drink.

Enjoy unique themed experiences

that bring the beloved beverage to life.

Find magical moments appearing globally,

at retail partners and Harry Potter destinations alike.During Butterbeer Season in 2026, enthusiasts can indulge in a variety of magical treats and beverages that bring the wizarding world closer to home.

Coffee lovers can elevate their mornings with a trio of enchanting products. Coffee Mate® has introduced three new flavors: a zero-sugar Butterbeer-flavored creamer, a classic Butterbeer-flavored creamer, and a Cold Foam version, all designed to add a touch of wizardry to your daily coffee ritual.

Sweetening the season, Peep’s has launched exclusive Butterbeer-flavored marshmallow chicks available only at Walmart, offering a delightful sugary twist to celebrate the magic.

For bakers and home cooks, McCormick® offers a sprinkle of enchantment with their Harry Potter™ Butterbeer finishing sugar and flavoring. Stir a dash of finishing sugar into baked goods for a caramel-vanilla symphony or infuse your recipes with Butterbeer flavor to emulate the beloved drink’s essence.

In the United States, Cinnabon takes the magic to the next level as their first national partner, unveiling a Butterbeer Bon and a signature Butterbeer-inspired beverage, perfect for fans eager to taste the wizarding world.

Across the Atlantic, the UK's leading cookie brand, Maryland, has collaborated with Harry Potter to create a limited-edition Butterbeer cookie. This caramel-flavored treat captures the essence of the wizarding drink, offering a sweet, magical experience to fans and newcomers alike.Step into a season of enchantment with a wave of magical merchandise inspired by the iconic wizarding beverage.

Adorn your wrist with a touch of spellbinding style from Timex, featuring a distinctive gold-tone face and a charming butterbeer mug emblem.

Commute with magical flair using a collectible 3D iPass card, capturing the drink's iconic look with amber effects and frothy detail, available at select retailers.

Infuse your home with warmth through a collection of vintage-inspired goods, including a detailed glass mug, coasters, and a bold unisex t-shirt from EB Games & Zing Pop Culture.

Spark creativity for young witches and wizards with an Imagine Ink booklet that reveals hidden magical surprises with a special marker.

Craft a dazzling, sparkling masterpiece with a crystal sticker-by-number kit, creating a butterbeer-themed artwork complete with a display frame.

Embrace a modern, sporty aesthetic with a fashion collection from Human, blending the cozy tones of the wizarding world with sleek, contemporary designs.The beloved taste of Butterbeer returns in snack form this spring.

Graham crackers get a magical twist with a butterscotch infusion.

Hershey's Kisses don special packaging for the occasion.

Keebler cookies feature four film-inspired designs for a limited run.

A nail care collection brings the iconic scent to your beauty routine.

Including a polish topper, cuticle oil, and a quick-dry spray.

A miniature mug set arrives with a detailed guidebook and coaster.

This collectible is perfect for fans seeking a tiny piece of the magic.

The season offers a variety of ways to enjoy the buttery flavor.

From edible treats to scented polish, the options are enchanting.Beyond the frosted mugs and charming merchandise, the enchantment of Butterbeer Season unfolds.

Keep watch for the mobile taverns, those iconic trucks journeying to share their signature brew.

Digital realms will come alive with exclusive events in beloved wizarding world games, offering puzzles and mysteries.

Globally, select magical destinations will host fleeting celebrations and unique offerings.

For those of a certain age, our social gatherings promise a shared toast among fellow enthusiasts.

Come April, prepare to gift the golden delight to someone special; instructions for this act of kindness are forthcoming.

Monitor our announcements for the ever-expanding map of where magic awaits.Warner Bros. Studio Tour London – The Making of Harry Potter is launching an extraordinary Butterbeer Season that promises magical experiences for every Harry Potter enthusiast.

The centerpiece of this celebration features an innovative Butterbeer Bar, marking the historic debut of hot Butterbeer – a first-time offering that's sure to warm hearts and souls. Beyond this groundbreaking beverage, visitors can indulge in an array of newly crafted treats including rich Butterbeer fudge and decadent Butterbeer bundt cake.

The culinary adventure continues with an expanded menu featuring fluffy Butterbeer pancakes, aromatic Butterbeer lattes, and traditional Butterbeer cake – each item carefully designed to capture the essence of the wizarding world's most beloved drink.

An exciting competition adds another layer of magic to the season, offering fans the chance to win incredible prizes. The grand prize winner will receive a pair of studio tour tickets plus an exclusive Butterbeer feast experience. Additionally, two fortunate runners-up will each take home a special Butterbeer bundle from the official Harry Potter shop. Entry opens on March 2nd at 10:00 GMT and closes on March 29th at 23:59 GMT through the studio tour's official website.

Interactive entertainment awaits visitors through a unique QR code quiz experience focusing on the iconic pubs and inns throughout the wizarding world. From the famous Leaky Cauldron to the mysterious Hog's Head Inn, fans can challenge their knowledge of these legendary establishments.

French Harry Potter enthusiasts have their own celebration to anticipate, as Au Bureau restaurant chain will host Butterbeer-inspired festivities across 215 locations from May 6th through May 31st. These venues will transform into magical dining destinations complete with wizarding-themed décor and specially crafted menu items that bring the Harry Potter universe to life.

Additional surprises await from Paladone and Pyramid, who will be releasing exclusive Butterbeer products – with more exciting announcements planned for the upcoming weeks.

Visitors to Harry Potter: The Exhibition in Dresden and Budapest can enhance their experience with refreshing Butterbeer available in the retail shops, along with access to special after-hours themed events and year-round exclusive merchandise perfect for dedicated collectors and wizarding world fans.

Butterbeer Culinary Delights

Universal Studios locations are rolling out an impressive array of butterbeer-inspired culinary creations across multiple venues. At Universal Studios Hollywood and the three magical zones within Universal Orlando - including Hogsmeade at Islands of Adventure, Diagon Alley at Universal Studios Florida, and the brand-new Ministry of Magic at Universal Epic Universe - visitors will discover an extensive menu of seasonal specialties.

The crown jewel of this year's offerings is the limited-edition butterbeer waffle, which will be served exclusively at iconic dining establishments like the Three Broomsticks and the Leaky Cauldron. Universal Orlando is expanding its sweet selection with innovative treats such as butterbeer cupcakes, cookie sandwiches, candy apples, and shortbread bars available at beloved shops like Honeydukes and Sugarplum's Sweet Shop.

For those seeking more sophisticated flavors, the Ministry of Magic's Café L'Air de la Siréne will feature an elegant biéraubeurre crème brûlée. Meanwhile, the beloved butterbeer cream puff makes its anticipated return to Universal Studios Hollywood.

The magical experience extends beyond theme parks to dedicated retail locations. Harry Potter enthusiasts visiting New York and Chicago can indulge in exclusive butterbeer-themed delicacies, including time turner cookies, cake jars, and rice crispy treats at specialized Harry Potter shops.

Texas fans have their own unique opportunity through Harry Potter: The Exhibition in Dallas, where visitors can savor the iconic wizarding beverage at the exhibition's retail location. This venue also hosts special after-hours events and maintains an extensive collection of exclusive merchandise throughout the year, making it a paradise for dedicated collectors.

Universal Epic Universe introduces permanent additions to the butterbeer family with year-round availability of butterbeer-flavored truffles and macarons at K. Rammelle Confectionary Shop within the Ministry of Magic area.

Commemorative merchandise completes the celebration with a fresh collection featuring spirit jerseys, t-shirts, bucket hats, and additional themed items. These exclusive products are available at various retail locations throughout both Universal destinations and can also be purchased online through shopuniversal.com for fans worldwide.The magic of Butterbeer season extends far beyond the wizarding world, inspiring a variety of delightful celebrations worldwide.

Starting in March 2026, fans can indulge in exclusive chocolate treats from Cacau Show, featuring a rich milk chocolate bar and a silky milk chocolate truffle, both infused with the iconic Butterbeer flavor. For collectors, there's an enticing combo pack that includes a themed mug and seven Butterbeer-flavored truffles, available both online and at over 5,000 stores nationwide.

Meanwhile, Riachuelo invites fans to showcase their love for Butterbeer through a stylish new collection launching in March. The lineup includes six coordinated items such as a collectible Butterbeer crest mug, graphic T-shirts inspired by Hogsmeade and The Three Broomsticks, and accessories like a metal bottle opener, a branded lanyard, and an enamel Butterbeer crest pin, all available via their website and Fanlab.

Fans also have the opportunity to participate in Butterbeer tastings at select Cacau Show locations and Riachuelo Fanlab stores. Details of participating venues will be shared on official social media channels, enhancing the communal celebration.

International Harry Potter enthusiasts can join in the festivities at the Wizarding World of Harry Potter at Universal Beijing Resort, where a limited-time Butterbeer cream puff will be available. Visitors can also look forward to exclusive merchandise arriving this spring, including a collectible Butterbeer stein commemorating 25 years of magic.

In Japan, fans will experience a variety of Butterbeer-themed activities, from special licensed products to magical experiences that bring the wizarding world to life. For the first time at Universal Studios Japan, a Butterbeer cream puff will be offered during Butterbeer season, alongside themed merchandise at Filch’s Emporium of Confiscated Goods.

Singapore’s Harry Potter: Visions of Magic exhibit will feature limited-edition Butterbeer treats such as cupcakes, cake pops, and macarons. Visitors can also enjoy special ticket packages and social media giveaways, making their visit even more enchanting.

Down in Australia, the Butterbeer celebration will take center stage during the Harry Potter 25th Anniversary takeover at Chadstone in Melbourne, launching in April. This event promises a magical retail experience in the largest shopping destination in the Southern Hemisphere.

Stay tuned for more exciting updates and magical surprises in the coming weeks. Be sure to subscribe to our newsletter for the latest wizarding world news—delivered faster than an owl post!

Please note, Harry Potter recommends moderation with high-sugar foods and beverages for young fans under 13 or 16 years of age.

Certain products and tickets mentioned are offered by third-party vendors and subject to availability. Check their terms before purchasing, and contact their customer service for any issues.

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