In 2008, Ben-Ishay began selling cupcakes out of her New York City apartment and hand-delivering them throughout the city. By 2009, Baked by Melissa opened the doors to its very first retail location, a small pickup window in SoHo. Today, Ben-Ishay has grown her business into a certified sensation with 14 retail locations in New York, one in Boston, and a massive e-commerce platform that ships...

At first glance, I couldn't believe that a cashmere sweater could cost $50. It almost feels too good to be true. But after trying a range of the brand's best-selling products, trust me when I say this is the only place I plan on shopping for cold-weather essentials. Ive seen sprinkles of princesscore everywhere from the runways to street style trends. Whether youre looking for over-the-top...